Blending my passion for cooking and my work to help businesses succeed in online marketing. More →
Share When I tell people I am an affiliate marketer people usually nod their heads as if they know what this means, but I can see in their eyes… they haven’t a clue. I hope to enlighten and educate those who politely nod while they think I’m speaking greek! Affiliate marketing is when a publisher, [...]
Share Recent news is highlighting stories on a new report from Kaiser Family Foundation which sates kids ages 8 to 18 spend more than 7.5 hours a day using electronic media. This is the third wave of the study (1999, 2004 & 2009) which indicates a growth of media usage within the youth by about [...]
Share As marketers we love to plan and create campaigns that drive action and make a difference for our customers. But how do you we know what’s making a difference? We must monitor and measure the data. Web Analytics Wednesday’s Cincinnati chapter is holding its next meeting today, January 6th at BlackFin in downtown Cincinnati. [...]
Share Recent studies are indicating that although Twitter is growing by leaps and bounds, the readership may not be what we think. However, a Nielsen report estimates that over 60% of Twitter users quit after their first month. Twitter’s 40% retention rate is higher than it was a month ago. (Pre-Oprah retention averaged below 30%.) But [...]
Share Can you really track it? This is the question I’m asking myself as I’m joining, what it seems to be, every online social networking site on the ‘net. I’m going to start monitoring how much time I spend on these sites and then analyze the increase (if any) hits to my site(s) and any [...]
Share I met an interesting and enthusiast entrepreneur this week who has some great ideas and tips to share on what you can do to create awareness and traffic to your web site. Her name is Amy Storer from CincyChic.com. To learn more, you can view her information on her blog at: Editor in Chic [...]
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